4. Structural Breakdown of Issues 11–15: Scalability and Long-Term Monetization
While specific tech changes, the psychology of human persuasion remains the same. The principles taught in these issues are as applicable today as they were when first written.
: The copy emphasizes that the offer or the opportunity to learn is fleeting.
What makes Settle distinctive is his uncompromising, no-nonsense approach. He is known for his provocative style, unapologetic self-promotion, and disdain for conventional thinking. He sends a daily email to his list—a practice he has maintained for well over a decade—and believes that regular, personality-driven communication is the key to building a loyal, buying audience. It was in this context that he launched the Email Players newsletter, a product that has become his primary vehicle for teaching his email marketing methodology. Ben Settle - Email Players 1 - 15
Unlike marketers who advise emailing once a week, Settle advocates for daily, or near-daily, emailing. The early issues teach how to do this without burning out your list by focusing on entertaining content rather than just sales pitches. 5. Turning Unsubscribes into Revenue
In an era of marketing automation, AI-generated copy, and “growth hacks,” Ben Settle’s Email Players newsletter stands as a contrarian manifesto. Issues 1 through 15 lay the foundation for what Settle calls “emailing like a human being who isn’t a slimy used car salesman.” Rather than focusing on list size or open-rate hacks, Settle emphasizes direct, frequent, and personality-driven email marketing. These early issues reject the mainstream “bro marketing” advice and instead teach a philosophy: emails should be entertaining, useful, and slightly abrasive — because bland marketing gets deleted.
The Copywriting Blueprint: A Deep Dive Into Ben Settle’s Email Players (Issues 1–15) : The copy emphasizes that the offer or
This issue synthesizes the lessons of the first four months into a repeatable template. It covers the ideal length, text formatting (such as short sentences and frequent line breaks), and the placement of the call-to-action (CTA).
The Unvarnished Art of Email Marketing: Lessons from Ben Settle’s Email Players 1–15
The hardest part of entertainment-style email copy is moving from the story to the pitch. The early volumes of Email Players provide exact frameworks for linking completely unrelated, bizarre stories directly to a product or service without sounding jarring. Why the First 15 Issues Are Unique He sends a daily email to his list—a
He explains the You let people smell the candy (free emails). You let them see the candy. But you do not let them taste the candy unless they pay. This builds desire. He argues that over-delivering free value is the fastest way to go bankrupt.
To achieve this, the early issues outline specific rules for personal branding: Polarisation is Profitable